PGA Tour wasted no time in finding a new title sponsor for its fall event in Napa, California.
Fortinet Opts Out
Initially, Fortinet was the title sponsor of the Tour’s fall event at Silverado Resort in Napa. However, after just three years of a six-year deal, Fortinet decided to opt out of the title sponsorship agreement.
New Title Sponsor: Procore Technologies
Shortly after Fortinet’s departure, the PGA Tour struck a deal with Procore Technologies, a prominent global provider of management software for the construction industry. The event will now be known as the Procure Championship, serving as the kick-off to the FedEx Cup Fall.
Event Details
The Tour event, which dates back to 2007, transitioned from CordeValle Golf Club to Silverado Resort and Spa in 2014. The tournament, featuring a 156-player field, will have all four rounds broadcasted on Golf Channel. Sahith Theegala, the defending champion, made history by winning the tournament last year in front of friends and family.
Procore’s Perspective
Chief Competitions Officer Tyler Dennis expressed excitement about the new partnership. He mentioned that Procore’s involvement signifies a blend of PGA Tour golf and hospitality unique to Napa Valley. This collaboration marks Procore’s debut in the professional golf arena.
Chief Marketing Officer of Procore, Sarah Hodges, highlighted the values of community and innovation shared between construction and golf. The partnership with PGA Tour for the Procore Championship demonstrates Procore’s dedication to these values. They are looking forward to launching the 2024 FedExCup Fall Season with this event and contributing to the Napa Valley community.
By: Adam Schupak
Title: PGA Tour’s Fall Event in Napa Secures New Title Sponsor
Sourced From: golfweek.usatoday.com/2024/07/31/pga-tours-fall-event-in-napa-gets-new-title-sponsor/
Published Date: Wed, 31 Jul 2024 18:00:15 +0000
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